Big Week for the Biebers - Inside Justin’s New Brand and Hailey’s New Collection
From his clothing line Drew House to his new album Swag, Justin Bieber really has been on a roll. Now, it seems like his winning streak is going to continue with his new streetwear line SKYLRK. While it’s been on the downlow for what seems to be at least two years, Justin has been dropping hints through his outfits for what seems to be a long time, with him and the founder of Rhode and model Hailey Bieber (who also happens to be his wife), wearing various pieces from his upcoming brand through the past year or so. Skylrk was initially thought to be a footwear brand, and while it will definitely include can’t-miss shoes, the release also includes clothing and sunglasses It seems as if this brand will be a family collaboration, with Hailey posting in April on her Instagram story with a tag for Skylrk’s Instagram page talking about creating her new favorite jacket, which, considering her amazing wardrobe, is hopefully a sign of what’s to come for the brand. While Skylrk has been in the works for a long time, with an Instagram which was created in 2022 and a trademark and patent from 2023, the waiting has come to an end, with products being posted in bright colors and admittedly high price tags, with a beanie retailing for $40 and sunglasses priced at $200. Overall, the public seems to have received news of this new brand pretty well, with 34% of respondents replying positively and 41% feeling neutrally about this new launch. Meanwhile, additionally in the Bieber family, Hailey has launched another iconic “iPhone case, [with a] lip gloss on it,” to quote her husband’s new song. Rhode’s limited edition Lemontini collection seems to be an upcoming summer staple. It includes a face mist, multiple beautiful shades of pocket blush, and of course, her iconic peptide lip tint and its matching phone case in an iconic lemon yellow, a summer shade and flavor. This new release seems to have been popular with consumers, with 66% of people being satisfied and feeling positively about this new drop, while 25% felt neutral, and only a small percentage disliked it, with only 9% feeling negatively. Rhode has made some big moves lately, with Hailey selling the company to e.l.f. For approximately $1 billion, a massive payout. This allows Hailey to stay in a powerful position at Rhode as the Head of Innovation and the Chief Creative Officer, as well as being able to take a position at both e.l.f. and Rhode as a Strategic Advisor, a definite win for all involved. Hopefully, we will be able to see more drops later in this year, especially in the fall, when Rhode is expected to drop in Sephora’s around the nation. All in all, seems like the Biebers have been busy and better than ever!
XOXO, The Fashion Stock Market
Editor: Felicity Field
